What should a domain name be

Brandpa is one such marketplace. On the plus side, you get a logo with your purchase. Something users form an impression on within the first ten seconds of viewing. And therefore, an impression of your brand. For a slightly more cost-effective solution, you can check out BrandDo , whose marketplace offers more triple-digit entries. And when it comes to legal bases, it never hurts to cover them twice, right?

Other things to keep in mind when considering trademarks is consumer confusion. If your domain name could reasonably be confused with another domain it competes with then you could have a losing arbitration on your hands. What about a website all about WordPress? Here is what the WordPress team has to say about it:. Also, many users have told us they find it confusing. The great top level. So while. Because the new domain suffixes — the. Price range domain extensions Image source: Name Ninja. If you can snag a.

Given the trend, the acceptability of it will only increase with time, similar to domestic wines. Wondering where to register your new domain name?

Check out places like Name. Ultimately, the litmus test for an extension will depend on how closely your domain name adheres to the other factors outlined here like brandable, memorable, and typable. This wraps our strategies for choosing your domain name, though the next one could be considered a bonus strategy.

Trying to come up with a domain name that meets all of these requirements can definitely be easier said than done. Fortunately, you can put some of the responsibility on a generator if your creative team needs a break. DomainWheel is a simple and easy to use domain name generator created by the awesome team over at ThemeIsle.

Just input a keyword and check out all of the available domains. It even outputs domains that sound like it, rhymes with, and random suggestions.

Offering multiple generators — including SEO-based suggestions, short names, common domains, and new domain extensions, NameMesh is a plug and play tool that takes a word and gives you every possibility you can think of. Including an enviable domain name of their own, Bust a Name is comparatively bare-bones in design when put up against NameMesh or DomainWheel, but the results are far faster and very creative.

Last but not least, you might want to think about acquiring an existing domain. Because an existing domain might already have some of the following:. Even a little boost can get you jump started and ranking faster.

You can use a tool like Expired Domains or Flippa domains to find these. However, you should also be very careful when going with this strategy. First off, make sure to check for any existing trademarks. Second, if the domain is currently being used by an existing brand that you are trying to acquire, make sure to check out its traffic patterns.

A constant downwards trend could possibly mean it was hit by a Google penalty at some point. Or it could simply mean that they stopped working on the domain. If a lot of the backlinks are from spammy sites this is not a good indicator. Again, when it comes to acquiring an existing domain, make sure to check all aspects of it. Domain names are your digital street address.

The most common TLDs are. Just make sure that whatever you select makes sense for your website and audience. Search engines use your domain name to understand what your site is about and help determine search rankings.

The keywords you choose for your domain name should be relevant to your website. This free tool lets you explore keywords by search volume and other factors to identify terms people actually use. Using too many keywords, especially popular ones, can make your site seem boring and maybe even a little untrustworthy. You probably want your domain name to be memorable.

Word-of-mouth is still powerful advertising. This also makes the name easier to remember, increasing the odds that people will visit and pass the site along to their networks. Using hyphens may seem like a creative way to get the domain name you want.

They also make the domain more difficult to type. That includes replacing letters with numbers. Those kinds of touches make the name a lot easier for people to misremember and mistype. Using doubled letters in a domain name is practically asking for typos. Doubled letters are hard to read and even harder to type correctly.

If mistakes happen often enough, you may end up with someone typosquatting and stealing your traffic. Plus, having to spend even a few seconds longer than necessary trying to figure out how to spell your domain is an unnecessary distraction.

There are several reasons short domain names work better. In the pursuit of brevity, many consider using an acronym for their domain name. Then plan on acquiring the. If a big brand already owns your preferred. Unless you make mega bucks. For instance, the. The ideal domain name is distinctive. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here.

On a related note: if people can confuse your name with another brand, so can search engines. The ideal domain name should give users a good idea of what your business is all about. Your domain name should have the same effect. Additionally, instant intuitiveness gives bonus points for memorability. Doing so can actually hurt your brand. Besides, many users have developed the impression that such sites are spammy and low-quality. Our advice: avoid using generic keywords and phrases exclusively.

Append or modify if necessary. If you have your heart set on a domain name, you can append or modify it a little to make it unique for registration. We hope that these 8 tips help you zone in on the most effective domain name for your site.