Why do people use animation

Animation is used on the TV, on your phones, and all over the internet. In television, animation is mostly used to occupy children, as is gives them something to laugh about and keep them entertained for long periods of time.

Many movies these days are created using animation. Films like Shrek and Finding Nemo gained a massive profit from people watching the film and buying the merchandise.

Programs like Family Guy and American Dad are animations that get adults laughing. Animation plays a big part in advertisement. Many big companies use animation in some kind of way to attract the audience. This advert attracted millions of people all over the world to their website and in return they gained a massive profit.

Animation is also used for advertisement on the web. Many games companies create cool looking animations to attract the audience to play the game or visit the website. Without animation in adverts, advertisement would be incredibly boring. Scientific visualization. Animation is used to create models that are essential for research and study. Animation allows you to create 3D, realistic models that allow diagrams etc.

Content creation has seen dramatic growth over the past few years, and rightfully so. But one of the challenges is updating all of your old content. Video content however, poses an even bigger challenge. You can go back and change text, edit animations or even do a complete overhaul of your entire video. For example, TRAC a public service agency created this great video in English and subsequently released one in Mandarin as well:. An even bigger trend than infographics, is infographic fatigue.

Many content creators adopted static infographics as a way to visualize data by turning dry stats into a visual feast. But lately, infographics have increasingly become text- or data-heavy and therefore visually cluttered and headache causing. If you allow a reader to view a static infographic unsupervised, what happens?

They race through it and probably miss a lot of the content. This is exacerbated if the infographic is overly cluttered i. Animated video is a dynamic and versatile medium that can elevate your story to a new level. So upgrade your visual content and use the power of animated video! Why Animated Video Content is all about telling a story.

You can give context to your ideas Imagine starting on a closeup of a person, then zooming out to show a crowd of people, then blasting up into the stratosphere for the truly BIG top view. You can strike the right tone At times, your message can get muddled with the portrayal of real people, or can even fail to explain the topic at hand. For example, which option shown below would you use to address complex topics like sexual harassment training: Option A Option B With animated video you can take all those factors away and strike a wider range of emotional tones.

You can visually represent abstract ideas Perhaps one of the biggest benefits of using animated video is the ease with which you can visually capture abstract ideas. Namely, why animated video is better than text, infographics, and live-action video content: Animated Video vs. Watch this video or read the case study to learn how animated video helped MailLift improve conversions: 5 Animated videos scale with your business A related challenge with video production is the need to create more content.

Adding a call to action at the end of the video is a great way to drive them to take further action. Animation is often used for entertainment rather than being thought of a marketing tool, therefore consumers are more likely to pay attention to animation rather than traditional ads. Animated video is a great solution to keeping to your content fresh. If you want to adapt your video content to appeal to a different audience, or change your messaging or visuals, animation is much easier and more cost-effective to edit rather than reshoot the entire video.

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You can find more information about our Privacy Policy. Read more about our Cookies Policy. Content marketing: 5 reasons why businesses should use animation By Aneela Hoque 1 year ago. Your brand makes a lasting and memorable impression By using advertising in a more creative form.

Category: Animation. Tags: Animated videos , content marketing , Content marketing strategy , marketing strategy , video marketing.

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